Was reading an article from Times when the TATA motors mentioned:
The future of the car industry, he says, lies in design and marketing — not manufacturing, which involves high costs and increasingly can be farmed out to other companies.
Think designing is getting to be one of the biggest buzzwords in the business world… It can really make or break a product, i.e. Apple IPod and Creative Zen Players..
http://www.time.com/time/world/article/0,8599,1887070,00.html
That spells good news for your Xtremax!